Sound Diplomacy Website Redesign

I led the redesign of Sound Diplomacy’s website, modernising its visual identity, functionality, and user experience to create a more engaging and professional online presence. This strategic refresh aimed to enhance navigation, responsiveness, and brand storytelling while ensuring full GDPR compliance.

Key updates included a revamped homepage with clearer calls-to-action, premium visuals, and improved mobile optimisation, creating a more seamless and intuitive user journey. These changes directly contributed to a 196% increase in monthly traffic, a 161% rise in unique visitors, and a 109% boost in page views, solidifying Sound Diplomacy’s position as a leader in cultural and economic strategy.

Beyond the redesign, I managed ongoing website updates, content strategy, and structural optimisation, aligning the site with the company’s evolving business goals. This project successfully transformed Sound Diplomacy’s digital presence, increasing audience engagement and laying the foundation for continued growth.